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Weekly NewsletterWeekly Newsletter

Jul 31, 2025

Consumer Tech | VR Pushes Into Healthcare, Forcing Measurement Rethink

Plus: Netflix's playbook shows DTC brands how to outpace rivals

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jul 23, 2025

Consumer Tech Newsletter | ⚖️ Whoop v. FDA: The Wearables Regulatory Showdown

Plus: 📍 Apple maps just got smarter — here's why that matters

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jul 16, 2025

Consumer Tech Newsletter | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Plus: 🕶️ Why AI smart glasses are booming

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jul 09, 2025

Consumer Tech Newsletter | 🔥 Prime Day Is Here - Echo Spot Hits Record Low Price

Plus: Rory Sutherland’s MadFest mic drop on measurement💡

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jul 02, 2025

Consumer Tech Newsletter | Apple Anticipates Smart Glasses Release in Mid-2027

Plus: The State of DTC Marketing in 2025

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jun 25, 2025

Consumer Tech Newsletter | 🦁 What Cannes 2025 Got Right About Brand

Plus: 🕶️ Meta x Oakley - smart glasses just got smarter

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jun 18, 2025

Consumer Tech Newsletter | 📱 5 Smartphone Drops You Can’t Ignore This Summer

Plus: Why smarter budgeting = bigger marketing wins🧾

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jun 11, 2025

Consumer Tech Newsletter | How Top Consumer Tech Brands Are Using Brand Spend to Boost AOV🚀

Plus: 💰 7 tech upgrades driving 400%+ ROI this year

Rafe Houston

Weekly NewsletterWeekly Newsletter

Jun 04, 2025

Consumer Tech Newsletter | 📱 Samsung’s One UI 8 Split-Screen Update Changes the Game

Plus: Fospha reveals how tech brands are missing the real impact of YouTube and Demand Gen

Rafe Houston

Weekly NewsletterWeekly Newsletter

May 28, 2025

Consumer Tech Newsletter | 🕶️ Kering x Google Launch Luxury Smart Glasses

Plus: Why brands using YouTube & Demand Gen grow 32% faster📈

Rafe Houston

Weekly NewsletterWeekly Newsletter

May 21, 2025

Consumer Tech Newsletter | 🎮 Nintendo’s Smartest Move Yet? Free Upgrades for Switch 2

Plus: 🎁 New Data: Brand Spend = Higher AOV (Here’s the Proof)

Rafe Houston

Weekly NewsletterWeekly Newsletter

May 14, 2025

Consumer Tech Newsletter | Is Perplexity’s $500M raise just the beginning? 💸

Plus: Galaxy S25 Edge drops with 5.8mm sleek build 🪶

Rafe Houston