Consumer Tech | Meta Scales AI Glasses To 10M, Apple’s Moat In Play

Consumer Tech

Here’s what’s happening this week in the world of consumer tech:
- Meta doubles down on AI glasses; mass scale comes into view.
- Switch 2 rockets to 6M sold; accessory demand follows.
- PS5 hits 80M; GTA 6 set to supercharge sales.

⏱️ Why Your Attribution Model Might Be Leading You Astray

At eTail Boston 2025, Fospha’s Chief Product Officer Dom Devlin joined leaders from Ahold Delhaize, Fleet Feet and Bonsai to tackle one of marketing’s most expensive blind spots: how brands measure performance across channels.

Too many brands still skew budgets toward the final click - because that’s the only place their reporting gives them certainty, all while under-funding the demand generation that actually drives long-term growth. Fleet Feet’s Tiffany Lee shared how cutting upper-funnel spend for just eight months saw new customer acquisition drop sharply, only recovering once awareness campaigns were restored.

Dom added another layer: the marketplace blind spot. Fospha’s data shows 42% of Amazon sales are influenced by non-Amazon ads - yet most reporting tools treat those sales as “organic,” meaning the channels that triggered the purchase never get the credit. Without that visibility, key growth drivers are left under-invested.

This is where Fospha’s Halo capability comes in - bringing DTC and marketplace sales into one Unified ROAS metric. It allows brands to see the true impact of channels like TikTok, Meta, and YouTube across all revenue streams, not just their own sites, and make confident, evidence-based decisions about where to spend next.

🔎 Read the full session insights to see all the panel’s takeaways on full-funnel measurement and closing marketplace gaps

📥️ Explore Fospha’s Halo Report to uncover how brands like Nécessaire used it to beat their Prime Day benchmarks by 47%

📌WEEKLY MUST-KNOWS

XR HARDWARE
The Best VR Headset In 2025: All The Latest Devices Compared
GamesRadar+ benchmarked PSVR 2, Meta Quest 3 and HTC Vive’s newest rigs, citing lighter builds, sharper mixed-reality passthrough and sub-$500 entry pricing. The leap in specs and affordability signals a broader adoption curve, opening fresh content storefronts and ad inventory. Marketers eyeing immersive commerce will need to ready assets for multiple, rapidly iterating platforms.

AI WEARABLES
Meta’s AI Glasses Ambition Puts Apple On Notice
Meta’s Ray-Ban smart glasses are scaling, with partner EssilorLuxottica targeting 10M units/year by 2026, while Meta takes a near-3% equity stake and acquires voice-tech startup WaveForms AI. New premium SKUs (including Oakley-branded and a high-end model codenamed “Hypernova”) signal a push to mainstream AI wearables. This raises the bar for camera-first creation, voice interfaces, and retail partnerships—intensifying platform competition with Apple for the next consumer device.

GAMING CONSOLES
PS5 Hits 80 Million; GTA 6 Could Push To 100M
Sony’s PS5 has sold 80.3M units, with projections to hit 100M after GTA 6’s May 2026 launch. Anticipation is being fuelled by rumours of a PS5 Pro x GTA 6 bundle and enhanced gameplay exclusives—signalling a potential marketing coup for PlayStation. For marketers, this is a case study in leveraging high-profile product launches, strategic brand partnerships, and timing (holiday pricing, bundle offers) to drive both sales and market dominance.

⚡QUICK READS

Nintendo Switch 2 Shatters Launch Record: Nintendo’s Switch 2 hits 6M sold in 64 days, signaling strong early-cycle hardware demand and near-term tailwinds for accessory attach and retail bundles.(More)

Vivo Opens Mixed Reality Experience Center: Vivo debuts a mixed reality headset experience center in China ahead of launch, hinting at retail demo strategies as MR competition and in-store trials ramp up.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division