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- Apple Targets Ring With Home Cameras
Apple Targets Ring With Home Cameras
Plus: Hisense launches FAST TV to monetize smart TVs
Avinash Duggempudi
August 20, 2025 • Estimated Reading Time: 5 minutes
Consumer Tech
Here's what's happening this week in the world of consumer tech marketing:
- Apple quietly builds a privacy-first smart home camera stack
- Hisense turns TVs into ad platforms with FAST rollout
- Samsung readies standalone smart glasses to stake AR ground
💸 The $200B Miscalculation Marketers Can’t Afford
On stage at eTail Boston, Fospha’s Chief Product Officer, Dom Devlin, warned that retail’s reliance on last-click metrics is outdated, and it’s costing brands $200 billion in under-credited sales. |  |
The missed connection is clear: shoppers often discover on TikTok, Meta, or Snap, but complete their purchase on Amazon, Walmart, or Target. Traditional attribution frameworks rarely connect those dots. As a result, channels that spark demand are stripped of credit, while budgets overweight the “closers” - whether or not they truly created the sale.
Dom called this the bottom-of-funnel trap: over-investing in channels that finish the purchase while underfunding those that generate demand. The fallout is higher acquisition costs and shrinking pipelines of future customers.
Fospha’s Halo platform was built to break that cycle. By integrating marketplace and DTC sales into one unified ROAS, it captures the full impact of discovery spend across the funnel. For brands like Nécessaire and Give Me Cosmetics, that visibility has unlocked the confidence to double down on demand generation while protecting profitability.
📥Download Fospha’s Halo Report to see how leaders are funding growth where it really starts.
📌WEEKLY MUST-KNOWS
Apple is testing a Ring-like doorbell and HomeKit-integrated smart cameras with on-device facial recognition and iCloud+ video. This signals a deeper push into first-party smart home hardware, tightening ecosystem lock-in and privacy differentiation. It pressures incumbents and creates new pathways for accessories, automations, and services revenue.
WEARABLES/AR
Samsung’s Standalone Smart Glasses Rumored For 2026
A report suggests Samsung will launch standalone smart glasses next year, signaling a shift toward lightweight, everyday AR. If realized, this opens a new ambient computing surface and app ecosystem with fresh UX and ad models. It intensifies competition with Apple’s spatial ambitions and could reshape wearables roadmaps and content partnerships.
Leaks indicate Apple’s clamshell foldable could arrive in September 2026 at roughly $1,000, using an advanced hinge and higher-density battery tech. A lower price aims to mainstream foldables and broaden addressable demand beyond early adopters. Accessory, app, and creative formats will need to adapt to dual-screen and fold-state experiences.
🧐 What Does Brand Building Really Mean in eCommerce?
⚡QUICK READS
One UI 8 Adds Modern Photo Watermark: Samsung’s upcoming watermark styles with Vivid mode align with creator aesthetics, enabling on-device branding moments and UGC-friendly campaigns.(More)
Samsung’s AI Water Purifier Targets Wellness Homes: Bespoke AI water purifier blends SmartThings control with advanced filtration, signaling rising consumer demand for health-centric smart appliances.(More)
TCL’s Midrange Push Pressures Samsung And LG: TCL’s value-led MiniLED and Roku tie-ups keep gaining share, forcing premium rivals to defend pricing and retail visibility.(More)
ClickZ is a ClickZ Media publication in the DTC eCommerce division