Google's AI Glasses Near Go-To-Market

Consumer Tech

Here's what's happening this week in the world of consumer tech:
- Google finalizes AI glasses, awaits launch call
- Apple eyes crossbody strap for new iPhone
- TECNO brings ultra-slim phones and AI laptop to IFA

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📌WEEKLY MUST-KNOWS

AI PCS
TECNO to Showcase Ultra-Slim Phones and AI Laptop at IFA

At IFA ShowStoppers, TECNO will debut ultra-slim TECNO Slim smartphones and the MEGABOOK S14 AI laptop, expanding its AI ecosystem. For PC and mobile categories, this signals continued diffusion of NPU-first designs and lighter form factors into mainstream price bands. Watch for cross-device AI workflows to become a baseline expectation in 2026 product roadmaps.

GAMING HARDWARE
Console Prices Rise Post-Launch for First Time

PS5 and Xbox Series prices are higher now than at launch, with tariffs cited by gamers as a driver. This breaks the historical pattern of mid-cycle price cuts and complicates holiday bundles, retail margins, and platform adoption curves. Expect more subscription pushes and accessory bundling to defend conversion.

WEARABLES
Google’s AI Glasses Hit Prototype Finish Line

Google has completed an AI smart glasses prototype with Quanta and HTC lined up in the supply chain, and is now weighing a commercialization decision. With AI glasses shipments up 110% year over year and Meta’s Ray-Ban dominant, a Google entry would reset platform competition and unlock Android-native integrations. Marketers and CE brands should prepare for camera-first content, hands-free search, and new retail demo experiences if Google gives this the green light.

⚡QUICK READS

Apple Eyes Crossbody Strap for iPhone 17: A rumored magnetic crossbody strap for TechWoven cases would add a new, visible accessory category and on-the-go UX, though security and retention will be scrutinized. (More)

Xiaomi 16 Series to Add Nokia OZO Audio: Xiaomi’s next flagships will integrate Nokia’s OZO Audio for 3D capture and wind-noise reduction, raising the bar for creator-grade video sound on mobile. (More)

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