Samsung's Tri-Fold Sets New Mobile Battleground

Consumer Tech

Here's what's happening this week in the world of consumer tech and e-commerce:
- Samsung readies a tri-fold for a 2025 US debut.
- iOS 26 lands with a full UI reboot.
- Live shopping scales via Power x Bambuser partnership.
- Console prices jump again, squeezing holiday budgets.
- Switch 2 buzz, indie revenues still under pressure.

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

• No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

• Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

• Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

MOBILE HARDWARE
Samsung To Launch Tri-Fold Smartphone In US By End Of 2025

Samsung plans a US debut of its first tri-fold smartphone by late 2025, expanding into a tablet-like screen with upgraded hinges and durability. The move gives Samsung first-mover advantage in an untapped US category, setting price and UX expectations while competitors lag. This alters product roadmaps and app design considerations for productivity, media, and multitasking on larger foldable canvases.

MOBILE OS
Apple Ios 26 Release Date: When You Can Download It

Apple’s iOS 26 rolls out Sept. 15 alongside iPhone 17, delivering a full UI redesign (Liquid Glass), upgraded Photos and Phone apps, stronger group chat features, and on-device translation in Messages and calls. It reshapes UX patterns and creative assets across iOS, while Apple Intelligence features change search, summaries, and visual generation in workflows. App teams and marketers should plan creative refreshes, new messaging surfaces, and AI-powered support flows.

LIVE COMMERCE
Power And Bambuser Announce Live Shopping Partnership In The Nordics
Nordic electronics retailer Power inked a two-year deal with Bambuser after debut shows delivered 7-minute average watch time and 50.8 engagement rate across 7,000+ viewers. The performance signals rising consumer readiness for interactive video commerce in CE, with implications for OEM-retailer co-marketing and launch playbooks. Expect expanded show cadences, brand tie-ins, and data-driven product education formats to drive conversion and basket size.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

Watch Sam's perspective from the event 

⚡QUICK READS

Waiting To Buy A Game Console Will Cost You: Microsoft, Sony, and Nintendo raised console prices, pressuring holiday promo economics and accessory attach strategies.(More)

Nintendo’s Switch 2 Sales Boom Fails To Ease Game Developers’ Gloom: Switch 2 demand is strong, yet indie revenue outlook remains weak, signaling tougher UA and storefront visibility ahead.(More)

Technology: The Kodak Charmera: The Hype Is Real: Kodak’s $30 retro camera sold out in eight minutes, underscoring viral nostalgia demand and low-cost UGC hardware opportunities.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division