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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | 📱 5 Smartphone Drops You Can’t Ignore This Summer

Consumer Tech Newsletter | 📱 5 Smartphone Drops You Can’t Ignore This Summer

Plus: Why smarter budgeting = bigger marketing wins🧾

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | How Top Consumer Tech Brands Are Using Brand Spend to Boost AOV🚀

Consumer Tech Newsletter | How Top Consumer Tech Brands Are Using Brand Spend to Boost AOV🚀

Plus: 💰 7 tech upgrades driving 400%+ ROI this year

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | 📱 Samsung’s One UI 8 Split-Screen Update Changes the Game

Consumer Tech Newsletter | 📱 Samsung’s One UI 8 Split-Screen Update Changes the Game

Plus: Fospha reveals how tech brands are missing the real impact of YouTube and Demand Gen

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | 🕶️ Kering x Google Launch Luxury Smart Glasses

Consumer Tech Newsletter | 🕶️ Kering x Google Launch Luxury Smart Glasses

Plus: Why brands using YouTube & Demand Gen grow 32% faster📈

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | 🎮 Nintendo’s Smartest Move Yet? Free Upgrades for Switch 2

Consumer Tech Newsletter | 🎮 Nintendo’s Smartest Move Yet? Free Upgrades for Switch 2

Plus: 🎁 New Data: Brand Spend = Higher AOV (Here’s the Proof)

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | Is Perplexity’s $500M raise just the beginning? 💸

Consumer Tech Newsletter | Is Perplexity’s $500M raise just the beginning? 💸

Plus: Galaxy S25 Edge drops with 5.8mm sleek build 🪶

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | Foldable, Portable, USB-Powered Everything🧳

Consumer Tech Newsletter | Foldable, Portable, USB-Powered Everything🧳

Plus: 🚀 Content Creation Just Leveled Up with Insta360

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | Google Strategies for Growth📈

Consumer Tech Newsletter | Google Strategies for Growth📈

Plus: 📢 Meta vs Google Ads for D2C - Which Should You Focus On?

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | The Rise of CTV Advertising📺

Consumer Tech Newsletter | The Rise of CTV Advertising📺

Plus: 🛍️ Amazon’s Fitbit Deal Is a Smart Move for Wearables

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | Don’t Put All Your Eggs in One Channel

Consumer Tech Newsletter | Don’t Put All Your Eggs in One Channel

Plus: 🔍 Fospha Tops the Charts - This Week’s Must-Know AdTech Tools

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Consumer Tech Newsletter | 🧠 Outthink Last Click Attribution

Consumer Tech Newsletter | 🧠 Outthink Last Click Attribution

Plus: 📊 PMAX vs Paid Search: What Top Brands Are Doing

Rafe Houston
Rafe Houston
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