Consumer Tech Newsletter | 🕶️ Kering x Google Launch Luxury Smart Glasses

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Sector Spotlight 🎥

TECH INNOVATION INSIGHTS

Apple WWDC 2025 Showcases Bold Software Redesigns and Practical AI Integrations

At WWDC 2025, Apple will prioritize cohesive OS redesigns, practical AI enhancements—including an AI health coach and smarter battery management—and Mac-inspired productivity updates for iPadOS, all with an eye on user experience and timely delivery. No major hardware is expected, underscoring a software-centric approach. For marketers, these developments signal Apple’s renewed focus on platform consistency, AI-driven personalization, and cross-device ecosystem value—key for shaping audience engagement and digital strategy.

LUXURY WEARABLE TECH

Kering Eyewear and Google Debut AI-Driven Luxury Smart Glasses Collaboration

Kering Eyewear and Google are collaborating to develop AI-powered smart glasses that combine Android XR technology with premium eyewear design, targeting affluent consumers seeking both advanced functionality and style. This partnership signals a shift in the wearables market, integrating AI-driven personalization and contextual awareness into luxury accessories. Marketers in the fashion-tech and consumer electronics sectors should track this initiative as it introduces new possibilities for differentiated, data-driven brand experiences and high-value product positioning.

PRODUCT INNOVATION TRENDS

Apple Halts Plans for Watch Cameras to Refocus on Health Advancements

Apple abandoned plans to include cameras in future Apple Watch models due to technical challenges and unclear value for users, reflecting a necessary pivot toward features that directly impact user engagement and health monitoring. This strategic shift is highly relevant for marketers tracking wearables, as it signals Apple’s renewed focus on user-centric breakthroughs to drive sales amid declining demand. Marketers should closely monitor developments in health-related sensors and Apple’s continued experimentation with cameras in other devices like AirPods for emerging opportunities.

PRODUCT INNOVATION INSIGHTS

Top Used Smartphones Deliver Flagship Experience, Value, and Longevity for Sophisticated Buyers

Influencer Corner 📢

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

Your Feedback Matters 🗳️