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- Consumer Tech Newsletter | 📱 Samsung’s One UI 8 Split-Screen Update Changes the Game
Consumer Tech Newsletter | 📱 Samsung’s One UI 8 Split-Screen Update Changes the Game
Plus: Fospha reveals how tech brands are missing the real impact of YouTube and Demand Gen
Rafe Houston
June 04, 2025 • Estimated Reading Time: 7 minutes
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Welcome to Consumer Tech, your trusted newsletter for updates and analysis on the marketing trends shaping the consumer tech industry.
Editor’s Pick 🌟
New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?
Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.
Get the full research and a step-by-step guide to maximizing these channels for your brand here.
Sector Spotlight 🎥
MOBILE INTERFACE INNOVATION
Samsung's One UI 8 update introduces a new split-screen mode, providing a first look at Android 16's capabilities. This development allows for improved multitasking by offering a 90/10 app screen ratio, enabling faster app switching. Marketers should note the strategic potential for enhanced user engagement and app utility.
CONSUMER TECHNOLOGY
Anker's Soundcore P41i earbuds offer marketing professionals a strategic edge with a dual-purpose charging case, acting as a power bank capable of boosting smartphone batteries to 50%, making it a practical tool for campaigns targeting tech-savvy consumers. |  |
MOBILE MARKET TRENDS
In Q1 2025, the U.S. smartphone market remains concentrated, with Apple leading through its iPhone 16 models and Samsung holding its ground despite shipment declines. Lenovo-Motorola maintains growth, positioning ahead of competitors like Google and TCL-Alcatel. Mid-range competition intensifies, but foldables struggle with mass adoption due to pricing, creating strategic opportunities for marketers to explore targeted engagement strategies in these segments.
HOME THEATER AUDIO
Dolby Atmos FlexConnect adapts 3D surround sound for various speaker setups, requiring compatible TVs and speakers, initially via TCL's new mini-LED models like QM8K. This technology is significant for marketers focused on eCommerce in home theater products, offering new opportunities for strategic differentiation and market penetration. |  |
Influencer Corner 📢
▰ 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐂𝐨𝐟𝐟𝐞𝐞? ☕⚜️
Because coffee is no longer just a beverage. It’s become a brand medium — a way to turn everyday rituals into immersive experiences.
Louis Vuitton didn’t launch a café for profit.
They created a space for presence. For texture. For identity in motion.
💡 A copper-wrapped coffee bar becomes a branded pause — where every detail, from material to light, is designed to imprint emotion.
🌀 Coffee as connection
🌀 Architecture as story
🌀 Stillness as luxury
🧠 Insight: When the world is overloaded with noise, the most powerful brands design quiet, beautiful moments people want to walk into.
This isn’t retail.
It’s relationship-building through ritual.
Upcoming Events📅
Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.
If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.
Optimization Hub ⚙️
MULTI-CHANNEL MARKETING
Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.
SOCIAL MEDIA MARKETING
Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.
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ClickZ is a ClickZ Media publication in the DTC eCommerce division