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- Consumer Tech Newsletter | How Top Consumer Tech Brands Are Using Brand Spend to Boost AOV🚀
Consumer Tech Newsletter | How Top Consumer Tech Brands Are Using Brand Spend to Boost AOV🚀
Plus: 💰 7 tech upgrades driving 400%+ ROI this year
Rafe Houston
June 11, 2025 • Estimated Reading Time: 7 minutes
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Welcome to Consumer Tech, your trusted newsletter for updates and analysis on the marketing trends shaping the consumer tech industry.
Editor’s Pick 🌟
 | Does AOV feel like a mystery? A new research report from Fospha reveals the key: consistent brand investment directly drives AOV and pricing power. Fospha's research, using Bayesian network modeling, reveals a causal link for the first time: brands investing over 5% in Awareness campaigns see AOV improve yearly. Unlock your brand's value. Read the full research and learn how to boost your pricing power. |
Sector Spotlight 🎥
COST-EFFECTIVE INNOVATIONS
Affordable tech upgrades in 2025, like AI interfaces and biodegradable paper batteries, notably enhance ROI by over 400% within a year. This shift empowers small businesses and consumers by offering enterprise capabilities at reduced costs, highlighting strategic selection based on specific needs for marketers.
World Day
PRODUCT ENHANCEMENT RUMORS
Apple's expected midyear launch of the AirTag 2 offers several strategic enhancements crucial for marketers to monitor, including a new ultra-wideband chip with expanded tracking range, integration of Vision Pro technology, and improved anti-stalking features. These updates aim to mitigate past issues of misuse while capitalizing on AirTags' potential for brand innovation in secure item tracking. With public interest and legal scrutiny high, marketers should anticipate AirTag 2's impact on consumer trust and engagement.
Tech Times
WIRELESS CHARGING EXPANSION
Apple's next MagSafe charger supports 45W, hinting at iPhone 17's potential compatibility with Qi2.2 for up to 50W wireless charging, enhancing charging efficiency. This advancement is integral for marketing professionals as it signifies a strategic move toward faster, more efficient wireless charging that could shape consumer preferences and impact competitive positioning in the tech market.
Pocket Lint
IOS PLATFORM ENHANCEMENTS
Apple's anticipated iOS 26 unveiling at WWDC 2025 could redefine user experience by enhancing third-party support and revamping core OS design, fostering a vibrant ecosystem that appeals to developers. This evolution not only promises a more stable platform, addressing existing OS constraints, but also aligns iPhone's offering with Android's advanced features, ultimately setting the stage for competitive advantage. These strategic shifts are vital for marketing professionals tracking industry innovations and consumer expectations, providing actionable insights into potential market dynamics and user engagement opportunities.
WI-FI ADVANCEMENT
Wi-Fi 6 is crucial for optimal smart TV streaming, offering enhanced bandwidth for high-resolution formats like 4K HDR, supporting simultaneous device connections in smart homes, and reducing lag in online gaming. Its adoption is timely, as it becomes more accessible while preparing users for future technology advancements like 8K and Wi-Fi 7.
Optimization Hub ⚙️
INCLUSIVE MARKETING
Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.
SOCIAL MEDIA MARKETING
Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.
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ClickZ is a ClickZ Media publication in the DTC eCommerce division